There has been a huge increase in business for florists ever since they became able to ensure delivery of fresh flowers almost anywhere in the world, in as little as one day in most cases. This is of course a great benefit to anyone wanting to send a flower or flowers anywhere in the world, like a man from Durban only having to visit a leading Durban Florist to have bunches of flowers sent to multiple locations around the world, the next day. It isn’t every time that we may need flowers to be sent elsewhere in the world, sometimes we need flowers where we are but they are not in season and so have to be shipped in and that too can now be arranged. Of course traditionally it is weddings and funerals when people will always use a florist’s services but with the readily available flowers, more people are opting to have floral displays at more functions. Corporate presentations or business gatherings are often today, held in venues that are decorated with flowers, plus perhaps birthdays and anniversaries are having an added touch of brightness to them, provided by floral decorations.
All this extra business for florists does not however mean that they are needed any less for the traditional weddings and funerals and so their skills for making bouquets and wreaths, has not dwindled and is not likely to anytime in the near future.
Although the giving of flowers may be becoming more popular today due to the availability to deliver fresh flowers world-wide, the giving of flowers is nothing new. Archaeologists have found evidence that indicated that both the ancient Chinese and Egyptian civilizations, gave flowers as gifts and that practice was carried on into the times of the Greeks and the Romans. There was perhaps no time in our history where flowers had more meaning though, than in Victorian Britain.
The British at that time were well known for not speaking of their emotions towards anyone however, for some extraordinary reason, even in the highest of social circles, it was acceptable for the British to display their emotions through the presentation of different flowers. This presentation of flowers became so common that a code was created with a certain flower having one particular meaning whilst a different flower had the next. The code became so intricate that even the way in which the flower was presented came to have its own meaning. Although the code with its different meanings may be lost today, perhaps today’s sending of a single rose as a sign of love, had its origins in Victorian symbolism. I am sure though that a gentleman in those times, would have been very appreciative of today’s technology as he would not have had to look for a florist that had the correct flower, fresh and ready for delivery; he could have gone to any florist and they in turn would have found the flower which was best suited for his message, at a place best suited for its delivery.